Do you sell product -- fonts, games, photos, graphics -- that requires you to pay royalties? It can become a nightmare unless you've got the right management software. Make your payments right, right now. April 25, 2017
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Unfortunately this edition has to be way beyond 60-seconds. I'm in the second reading of Future Crimes: Everything Is Connected, Everyone Is Vulnerable and What We Can Do About It, actually I'm listening to the Audible version, and just ordered the print version. This could possibly be the most important book of the decade and I urge anyone reading this to get a copy and study it.
Many of you already know that I've been involved in tracking cyber activities since the late 1980s. I have not been digging into the intracies of how it works or the background -- but rather about discovery, tracking and reporting. I've been a highly active Spamcop user/agent, and active participating Knujon user and evangelist. As a reporter for UGNN and Safenetting, I've have closely followed the threats arriving in the mailbox and on the web, as well as tracking and discovering where the threats are coming from, who could be behind them, and the owners/publishers of the sites and internet resources they use. What we've learned over the past decade is that following the money trail is not necessarily the thread to chase. Since the late 1990s, cyber crime and cyber intrusion has taken on another level of divisiveness for religious, political and societal gain.
If you read (or listen to) Future Crimes you will begin to understand what the security community has been preaching about for over three decades. Add these references to your reading list, and you'll see the rest of the iceberg that is the cyber world:
- Tor and The Dark Net: Remain Anonymous and Evade NSA Spying
- @War: The Rise of the Military-Internet Complex Paperback
- Cybersecurity and Cyberwar: What Everyone Needs to Know®
- Data and Goliath: The Hidden Battles to Collect Your Data
- The Dark Net: Inside the Digital Underworld
- Cybersecurity for Beginners
- How to Access the Deep Web
This is not necessarily a graphic design tool, but surely with over 3,000 icons to communicate with you can do some creative brainstorming. This app for your iPhone gives you the power of infographics on the fly, using icons. November 18, 2016
The client hands you a stack of printed material to digest in the next project. What do you do? The more work you can get done for you, the better you'll be, right? Typing is one chore that really hasn't been innovated. Now, OCRWizard 4.0, optical character recognition (OCR) and PDF document conversion application for macOS could relieve you of at least some of those chores. OCRWizard converts any PDF, scanned documents, or image files (including the picture of business card) into searchable PDF, Word, Pages, HTML, Excel, Keynote, and ePub, etc. on Mac. November 16, 2016
As a graphic designer or creative specialist, whether employed, or freelance, how do you charge for your services? There have been many articles, probably hundreds, and many books written about running a creative business. It all really boils down to how much it costs you to do business, how much you want to make, and how well your market supports your talent and price level. That's simple enough. Yet the question on the lips of many creatives is not necessarily how much to charge, but how to charge it. October 19, 2016
In this edition of our publishing update we look at some deep journalism vehicles as well as sponsoring content and academic publishing. Don't forget that digital publishing is only a part of the picture -- the print publishing industry is robust and doing well!
- How millennials interact with long-form journalism on mobile devices
- Editorial and Sales Can Collaborate to Maximize Revenue
- Is Your Publishing Toolkit As Strong As It Can Be?
- Programmatic Publishing: Repurposing Ad Tech
- Sponsored Content And Editorial Integrity
- Academic Publishing Is All About Status
- Rekindling the Passion for Print
- Counteracting Content Shock
It's been some time since our last publishing update. Sorry! But seriously, Don't Print The Obituary For The Printing Industry Just Yet! The printing and print publishing industry has never really gone out of style, nor has it slacked off. Yes, it has changed, but the digital age has taken over -- there's a lot of graphic design, typography, photography and illustration still being printed with ink on paper! The graphic design community is still about 80% occupied by print. This is the Publishing Update of the Design & Publishing Center, so we'll consider all realms of publishing! Jump on board . . .
- To Perfect Bind or Saddle Stitch — That is the Question
- 3 kinds of content that are killing digital publishing
- The Importance of Longform Content for Your Website
- Why ‘Easy’ Publishing Solutions Hardly Ever Are
- How digital publishers measure their influence
- Think You'll Outsource Your Content Marketing?
- A Script to Show Options for Placed Files
We talk about marketing, pr and advertising and while they are closely related, they each serve a distinctive function. Both pr and advertising come under the marketing banner -- and if your marketing strategy is on point, then the other two will follow. But as Leo Burnet once said, advertising without a marketing plan is empty space. Maybe that's true, but as the world becomes more complicated, marketing is getting more and more difficult. This week's update hopes to shed some light on your marketing strategy :
- Unblock Those Ads With These Five Compelling Advertising Strategies
- 8 Food Marketing Trends You Need to Know About Right Now
- How to increase customers and business via direct mail
- Tomorrow's trends in leading edge creativity today
- How Does Pinterest Make Money?
Beware, all of these sites employ screen spam. Some have pop-up ad splash screens and stalker links. Be careful where you click August 22, 2016
Isn't it funny that our profession is built so heavily on advertising yet I've become such a staunch advocate against it. There's a point at which advertising has become divisive and sinister. The advertising industry in their unquenchable thirst for revenue has given the store away and are making too much money to ever become honorable again.
Advertising is a form of communication between two entities. When one side of the conversation becomes deceptive and fallacious, then it's time to end the conversation and part company. The problem is, the industry has become so good at hiding their malicious intent, few web surfers are aware of the dangers. As graphic designers, we take pride in the visual storytelling and persuasion on behalf of our clients -- but graphic design has very, very little to do with advertising on the web. Join me in the fight against malicious advertising ... hooray for ad blockers! August 16, 2016
The school start season is behind us, and soon we'll be rushing into the holiday buy season and most market / advertising plans are about to burst into full steam -- if they haven't already. Ad blockers have taught the rude ad hucksters a few lessons, so now everyone's talking native ads. Funny how things cycle around -- we're advocated native advertising from the very beginning! If it wasn't so miserable, it would be funny. Enjoy this week's advertising / marketing update . . .
- Stand Out by Blending In: Making Native Advertising Work on Mobile
- Small agencies have yet to embrace programmatic advertising
- Top 4 Tips For Combining Native and Programmatic
- All Hail the Rise of Native Advertising
- Paid Advertising Dominates Local SERPs
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