Ad Blockers : ad poison, skip button, pernicious Facebook, Adblock, WSJ, reader blocking

by Fred Showker

NO ADS | NO TRACKERS | NO MALWAREOnline social media update from DTG Magazine Isn't it funny that our profession is built so heavily on advertising yet I've become such a staunch advocate against it. There's a point at which advertising has become divisive and sinister. The advertising industry in their unquenchable thirst for revenue has given the store away and are making too much money to ever become honorable again.
      Advertising is a form of communication between two entities. When one side of the conversation becomes deceptive and fallacious, then it's time to end the conversation and part company. The problem is, the industry has become so good at hiding their malicious intent, few web surfers are aware of the dangers. As graphic designers, we take pride in the visual storytelling and persuasion on behalf of our clients -- but graphic design has very, very little to do with advertising on the web. Join me in the fight against malicious advertising ... hooray for ad blockers!

  • Change Or Die? Why The Ad Industry Needs To Re-Evaluate Its Priorities
  • Most people aren't willing to pay even $1 a year to avoid mobile ads
  • Viewers Are Hitting the Skip Ad Button; What Can You Do About It?
  • Ad Blockers and the Nuisance at the Heart of the Modern Web
  • Adblock Plus to Websites: 'We've Got Your Back'
  • Browser comes with bonus: ad-blocking feature
  • Wall Street Journal joins the ad block battle
  • Facebook to block ad blockers on desktop

Facebook to block ad blockers on desktop

Even Facebook users deploying ad-blocking software will begin seeing ads on the desktop version of the social network. Starting Tuesday, Facebook will make it tough for ad-blocking software to distinguish between a status update and a sponsored ad on the desktop version of the social network.
      This the first time Facebook has attempted to circumvent the increasingly popular — and controversial — software that strips ads from websites, joining the advertising industry's fight against ad blockers.
get this valuable collectable Jessica Guynn, USA TODAY

Adblock Plus to Websites: 'We've Got Your Back'

Adblock Plus, which has been in the forefront of online ad blocking, this week announced the beta of Flattr Plus, a joint project with micropayment site Flattr, which promises no less than to revolutionize Web monetization.
      Users decide how much money they want to have distributed among their favorite sites, and the Flattr Plus algorithm automatically divvies up the proceeds among the sites they engage with the most.
get this valuable collectable Richard Adhikari-- E-Commerce Times

Browser comes with bonus: ad-blocking feature

Chances are that you've never heard of the IAB. But chances are that you hate its subject matter: It's the Interactive Advertising Bureau, a support group for online advertisers.
      You know online advertisers: The ones that pop-up ads that cover up what you want to read on a website until you finally find the "X" to shut the ad-window. The ones that take up chunks of the screen, leaving little space for what you came to see. The ones that flash. The ones that glide across the page. And the most obnoxious of all: The ones that automatically start playing advertising video and audio — and you have no idea how to turn off the noise.
get this valuable collectable Lonnie Brown
GO UGNN Reports on helping you avoid spam sites

Viewers Are Hitting the Skip Ad Button; What Can You Do About It?

“Ads aren’t what people want. They’re what’s in the way of what people want.”
      That hard truth came from Scott Donaton, chief content officer for marketing agency DigitasLBi North America, speaking at his company’s newfront presentation today in New York City.
get this valuable collectable Troy Dreier

Change Or Die? Essence’s Co-Founder On Why The Ad Industry Needs To Re-Evaluate Its Priorities

The acceleration of consumer ad blocking and uncertainty around viewability and fraud are symptomatic of serious issues challenging the ad ecosystem.
      And it’s up to publishers, brands, agencies and ad tech vendors to collaborate and fix these problems.
get this valuable collectable Kelly Liyakasa

Most people aren't willing to pay even $1 a year to avoid mobile ads

More bad news for publishers in the ad-blocking war: most mobile users wouldn't pay even $1 a year for an ad-free experience in mobile apps.
      That's the conclusion from Tune, a company that measures and analyzes user behavior in mobile apps. The company surveyed nearly 4,000 smartphone users in January 2016, and asked how much they'd pay to block ads. Only about 30% would pay anything, and most of those would pay less than $1 a week. The numbers didn't change much even when Tune asked people who had previously installed ad blocking software.
get this valuable collectable Matt Rosoff

Wall Street Journal joins the ad block battle

The Wall Street Journal has joined other publishers in asking visitors to turn off ad blocking software. It’s testing the pop-up message that requests visitors disable ad blockers and subscribe to the Journal among select visitors in the U.S. and Europe.
      The Journal isn’t blocking its free-access articles, but it is blocking articles that are behind its subscriber firewall, indicating it expects its paying customers to also endure advertising.
get this valuable collectable David Kirkpatrick

Ad Blockers and the Nuisance at the Heart of the Modern Web

Then there’s Ghostery, which makes a plug-in that lets users find and block online tracking tools — the code in a page that sends data about your surfing habits to marketers. According to the company, the number of such trackers has exploded in recent years because marketing software used to analyze consumer behavior has become much easier to use. Ghostery reported 22 trackers on a page for Slate, 18 on one for Business Insider, 22 at The Wall Street Journal, and 26 for The New York Times.
      Not only do these trackers represent efforts to profile you, but they also waste time — when you see a web page stuck loading, you can usually blame one of these trackers. Ghostery aims to fix that
[BTW : we found 16 stalkers on this New York Times page, but when switched to Reader mode, found zero. ]
get this valuable collectable Farhad Manjoo - The New York Times

You know your web page sucks when . . .

... something moves, blinks, jumps or makes noise. The hucksters will do anything to get your attention and wreck your experience ... that's when advertising becomes not okay.

Tune in next time for more . . . Ad Blockers Updates from DT&G

UGNN SafeNetting Again I caution -- be careful what you click, and where you click. Sites these days expose you to all kinds of malware, phishing, stalking and predator links. Careful of those little popups in the text, (Usually with two green underlines) and be suspicious of any links, ads, or graphics that say "download" or "enter your zip code" or other intrusive information. Protect yourself at all times!

And, ... Thanks for reading

Fred Showker

      Editor/Publisher : DTG Magazine
      +FredShowker on Google+ or most social medias @Showker
      Published online since 1988


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